Steve Hall

Steve Hall

Steve Hall is a marketing professional, publisher, writer, consultant, photographer and all-around lover of advertising. Steve has held management positions in media and account service at Leo Burnett, Starcom/Mediavest and others working on such accounts as Reebok, Marriott, Monster.com and Marshmallow Fluff.

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Purchase loop article
HubSpot

How Inbound Marketing Aligns With the New Purchase Loop

In 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO's approach to marketing: Awareness, Interest, Desire, Action.

Your ad here article
HubSpot

Why the Blog Post Is the New Ad Unit

Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. And soon after, brands began to...

Open uri20130404 8149 1th7bux article
HubSpot

Native Advertising Is Broken: Here's How to Fix It

Current native advertising placements contain no call-to-action, no link to a landing page, no compelling offer to capture an email address and convert the prospect into a lead, no lead scoring or lead nurturing to convert leads to customers, no marketing automation to manage the process and no closed-loop reporting to determine what worked and what didn't.

Branding stamp article
HubSpot

The Marketer's Guide to Developing a Strong Brand Identity

If you're a photographer and someone mentions GoPro, you think of a super-sturdy camera for the adventurous.
Why is that?
Because GoPro has done a good job defining their brand.
The American Marketing...

Open uri20130327 4353 18zbyrc article
HubSpot

The Power of Marketing Personalization in President Obama's Re-Election

Content is king, right? Everybody says that, so it must be true ... right? Well, to a certain degree, it is. But content on its own is worthless unless it's high quality, relevant, personalized, and d...

Open uri20130304 5178 119va9r article
HubSpot

Why Function Trumps Form in Inbound Marketing Creative

Advertising is a blend of art and commerce. It's art because it needs to make a compelling, emotional connection with an audience. It's commerce because, at the end of the day, it needs to sell produc...

Oreo dunk dark article
HubSpot

7 Steps to Becoming a World-Class Real-Time Marketer

Lately, real-time marketing is the buzzword du jour. While the notion of real-time marketing has been around since the mid-nineties, the practice gained steam after Oreo's "Dunk in the Dark" ad was cr...

Open uri20130219 19142 107ao0x article
HubSpot

How Inbound Marketing Can Fuel Native Advertising

If you're a CMO, you may have heard the term "native advertising" bandied about recently. While there are many varied definitions of the term, it can best be described as a form of advertising that co...

Oreo article
HubSpot

7 Steps to Becoming a World-Class Real-Time Marketer

7 steps for implementing a flawless real-time marketing campaign....

Native advertising article
HubSpot

Native Advertising Is Broken: Here's How to Fix It

Learn how to use inbound marketing and native advertising together to drive measurable results....

2015 pro football hall of fame enshrinement festival seating chart diamond package article
HubSpot

Pro Football Hall of Fame Induction Tickets - Diamond : Pro Football ...

PHOTO GALLERY. Nfl-pro-football-hall-of-fame-steve-largent Enshrinees-gold- jacket-ceremony-4 Nfl-pro-football-hall-of-fame-enshrinees-dinner- ......

Tree 20small article
HubSpot

Marketing Video Blog

Get regular information about how to create online marketing videos that improve engagement, sharing and optimisation....

Fakestevejobs article
HubSpot

Why I Hired the Fake Steve Jobs

Hear about the changing landscape of media and where it's converging with inbound marketing....

Istock 000023202160xsmall article
HubSpot

Why the Blog Post Is the New Ad Unit

Learn why business blogging is more results-driven and cost-effective than the traditional ad unit....